Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



Content Strategy for the Web pdf




Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Format: pdf
Page: 135
Publisher: New Riders Press


Check out this lengthy discussion on the content strategy group for different angles to explore here. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. Users do not commonly browse the internet looking for a good design or decent user experience. Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. What does this mean for SEOs and content strategy? A more in-depth angles than merely reusing the same topic in multiple places. Content strategy for the web by Kristina Halvorson is a must read for anyone developing digital services of any kind. Journalism needs more content strategists, particularly strategists with training or experience as a journalist. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. Finding yourself wishing you'd read a book a few years earlier often indicates how useful it could be to your work, your life, your knowledge. There's an increasingly loud debate happening around content strategy. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web. Too often the focus is on technology and not on what actually matters, content. Users browse the web in search of good content. To the prevalence of microdocument architectures across the Web, it is a small sideshow.” The web actually provides a lot of opportunity for structured authoring because you can easily put a form to content, providing a more controlled way to wrap content with semantic tags.